Bill Martin,Xuemei Tian's Books, Bytes and Business: The Promise of Digital Publishing PDF

By Bill Martin,Xuemei Tian

ISBN-10: 0754678377

ISBN-13: 9780754678373

ISBN-10: 1138267929

ISBN-13: 9781138267923

How are companies responding to worldwide alterations in markets pushed by way of adjustments in expertise? regardless of the undefined, the developments are commonly used: globalization and the increase of commercial conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and creation, all mirrored within the emergence of recent gamers, new services and new kinds of competition.

As arguably the 1st knowledge-based enterprise, publication publishing presents a great surroundings for the research of problem and chance. The is presently experiencing fierce degrees of festival, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. further to those are the demanding situations posed via new and capability entrants to the marketplace, the emergence of recent services, new methods of doing company, together with buying and selling in digital markets, and the vulnerability of conventional company types. The suitability of publication publishing as a context for gaining knowledge of the emergence of knowledge-based company turns into all too apparent.

Through combining basic examine with secondary research drawn from the suitable literatures, Books, Bytes and enterprise is either a readable and informative account of commercial within the knowledge-based economy.

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Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin,Xuemei Tian


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