Download e-book for iPad: Contemporary Consumption Rituals: A Research Anthology by Cele C. Otnes,Tina M. Lowrey

By Cele C. Otnes,Tina M. Lowrey

ISBN-10: 0805842047

ISBN-13: 9780805842043

ISBN-10: 0805847790

ISBN-13: 9780805847796

Bringing jointly students in customer habit, historical past, anthropology, spiritual experiences, sociology, and conversation, this can be the 1st interdisciplinary anthology spanning the subject of formality reports. It deals a multifaceted exploration of latest rituals, reminiscent of Celebrating Kwanzaa, and of the methods entrenched rituals, similar to Mardi Gras, reward giving, and weddings have replaced. furthermore, it examines the impression of either cultures and subcultures, and should increase our realizing of why and the way shoppers imbue items and companies with which means in the course of rituals.

In this quantity, the 1st within the Marketing and buyer Psychology series:

  • a non secular experiences student talks in regards to the media illustration of ritual;

  • communication students speak about the transformational points of rituals surrounding alcohol consumption;

  • a advertising student demonstrates the relevance of organizational habit idea to knowing gift-giving rituals within the office; and

  • a historian describes how the selling of Kwanzaa was once so essential to its profitable adoption.

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Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) by Cele C. Otnes,Tina M. Lowrey

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