By Mona Chung
- The first booklet provided by means of a real bi-cultural advisor and researcher who has intensity wisdom within the knowing of either the Australian and chinese language markets, tradition and extra importantly the behavioural trend of individuals from each side of the businesses
- Provides a wholly new viewpoint for company managers and marketers to determine find out how to keep away from an analogous destiny as has befallen such a lot of failed enterprises
- The new standpoint is to spotlight the recognition of cultural adjustments because the concentration for devising and enforcing profitable strategy
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Doing Business Successfully in China (Chandos Asian Studies Series) by Mona Chung