By Tony L. Henthorne,Mark Miller
Miller and Henthorne supply U.S. traders and marketers the insights they should capitalize upon the quickly increasing, yet nonetheless open, Cuban tourism industry—the island's significant undefined. This authoritative exam of the marketplace for Cuban tourism presents complete info on Cuban contacts and knowledge resources which are obtainable to foreigners; insights into the contest and attainable aggressive options, plus the final historical past on Cuba and its financial system that traders should have for an figuring out of Cuba's strength. With its lists of references and contacts, Miller and Henthorne's examine should be important to overseas tourism executives, relatively experts in strategic making plans and the improvement of strategic enterprise alliances in addition to foreign agents and enterprise improvement officers.
Miller and Henthorne have written their publication for the day whilst relatives and go back and forth ties are reestablished among Cuba and the United States—a day that during their opinion will quickly come. From their own visits and interviews with Cuban officers in banking, finance, funding, politics, and the vacationer itself, Miller and Henthorne have compiled fabric that's unavailable from the other unmarried resource. this is targeted, first hand, well timed info on Cuba's tourism assets, possibilities, infrastructure, rivals and pageant, peculiarities, and ancient and nearby heritage for the good thing about traders within the usa and worldwide.
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Investment in the New Cuban Tourist Industry: A Guide to Entrepreneurial Opportunities by Tony L. Henthorne,Mark Miller