By Casey Brienza
In Manga in the US - the first ever book-length research of the heritage, constitution, and practices of the yank manga publishing - Casey Brienza explodes this assumption. Drawing on broad box examine and interviews with insiders approximately licensing offers, methods of translation, variation, and advertising and marketing, new electronic publishing and distribution versions, and extra, Brienza exhibits that the transnational construction of tradition is an lively, labor-intensive, and oft-contested means of "domestication." finally, Manga in America argues that the domestication of manga reinforces the exact same imbalances of nationwide energy that may in a different way appear to have been remodeled by means of it and that the good fortune of eastern manga within the usa truly serves to make manga all over extra American.
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Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics by Casey Brienza