Leon Zurawicki's Neuromarketing: Exploring the Brain of the Consumer PDF

By Leon Zurawicki

ISBN-10: 3540778284

ISBN-13: 9783540778288

during the last 10 years advances within the new box of neuromarketing have yielded a number of findings which defy universal stereotypes approximately shopper habit. cause and feelings don't inevitably look as opposing forces. relatively, they supplement each other. for this reason, it finds that customers make the most of psychological accounting methods assorted from these assumed in sellers' logical inferences by way of time, issues of ranking and selecting, and in post-purchase overview. everyone is usually guided through illusions not just after they understand the surface international but additionally whilst making plans their activities - and shopper habit isn't any exception. Strengthening the regulate over their very own wishes and the facility to navigate the maze of information are the most important talents shoppers can achieve to profit themselves, retailers and the general public. figuring out the brain of the shopper is the toughest activity confronted through company researchers. This publication provides the 1st analytical viewpoint at the mind - and biometric experiences which open a brand new frontier in industry research.

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Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki

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