Publishing for Profit: Successful Bottom-Line Management for by Thomas Woll,Dominique Raccah PDF

By Thomas Woll,Dominique Raccah

ISBN-10: 1613749732

ISBN-13: 9781613749739

Publishing within the twenty first century is a swiftly altering enterprise, and this hugely readable and accomplished reference covers all of it: editorial acquisition and strategy, the significance of metadata, operations procedures, financial benchmarks and strategies, and group of workers administration in addition to product improvement, creation, and revenues and advertising and marketing. Written for the practising specialist simply beginning out or seeking to examine new methods of the exchange, in addition to self-publishers who are looking to comprehend the undefined, this revised and elevated fifth edition comprises up to date information and benchmark figures, positive factors updated thoughts for developing new profit streams, ways to internet online affiliate marketing and revenues, key thoughts of e-book publishing, and gives new information regarding utilizing monetary details to make key administration judgements. a brand new identify P & L that includes e-books is equipped. Over 30 hugely sensible varieties and pattern contracts also are incorporated for up to the moment advice.

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Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Thomas Woll,Dominique Raccah


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