Download e-book for kindle: Russian Tide by John Pepper

By John Pepper

ISBN-10: 0615644384

ISBN-13: 9780615644387

Procter & Gamble, maker of Tide detergent and dozens of alternative prime loved ones and private items – Pampers, Crest, Pantene, Olay, to call a number of – used to be one of many first and such a lot winning Western businesses to function in Russia whilst it opened for free-market enterprise 20 years in the past. here's the tale of ways P&G swept around the tremendous Russian panorama with its manufacturers. the way it completed this good fortune and the main elements that made it attainable are a tribute to P&G’s notable humans and companions and a necessary lesson to any company excited about coming into an rising industry today.

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Russian Tide by John Pepper

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